xblades rugby news rugby AM

XBlades and Rugby AM team up!

We are very excited to announce a commercial partnership deal for 2016 and 2017 between XBlades and Rugby AM.


Lee Jenkinson, CEO of XBlades said: “Since bringing XBlades to the UK in 2012, the company has significantly grown in popularity, and is now known for professionals across both codes sporting our boots as their preferred brand.

“As the company continues to expand we are continuously striving to reach new goals and have worked hard on securing new sponsorship deals with players and clubs on both a professional and amateur level.

“Our partnership with Rugby AM is something we are very proud of, the team have their fingers on the pulse of rugby league on both sides of the hemisphere and it is known as the place to go for all breaking rugby news, be it on their website, social media platforms, radio or TV.

“Looking back to 2012, partnerships like this seemed like a distant vision but firmly illustrates how the brand is developing.”

Rugby AM Founder Alex Simmons said: “Both businesses work right at the heart of the rugby league market and both have seen tremendous growth in a relatively short time. As you know we work a lot with the players and we’d only heard good things from the lads about the people at XBlades and the new range of boots coming into the market later this year.

“I first met Jason Robinson at my barbers on Chapeltown Road, I think I melted his head a bit asking him to come on my radio show. It’s great to be working with him, Shane and Lee now on a two-year partnership that will benefit the growth of both businesses”

Rugby AM will retail our boots through their online shop and events, Rugby AM will also welcome our very own Jason Robinson as the main guest at a huge end of the season event that will benefit RL Cares.

As part of the deal, we will offer a £50 voucher for the winner of the weekly burpee challenge and they will also provide the RL Cares Legends team in association with Rugby AM boots to play in for their exhibition games.

You may also like