How to Write Meta Titles and Descriptions Effectively
Meta tags are vital to your SEO efforts, however, if implemented improperly they can have a disastrous effect on your search engine rankings.
The first, and most important is your meta title. The meta title is meant to be a short sentence that accurately describes the content of the page. You only have 50 – 60 characters to play with here, so it’s best to use the ‘quality over quantity’ rule when it comes to deciding which keywords you’re going to insert. Speaking of deciding keywords, you should always make sure that your business name is in the tag, as well as the main service that the page’s content is about. It’s also advisable to add in a location if you’re looking to rank well locally. So for example, if you’re a luxury pet food supplier in London, your meta title could look something like this:
Luxury Pet Food in London | PetFoods4U
The second aspect to meta tags is the meta description. Google stated back in September 2009 that meta descriptions aren’t a ranking factor. Therefore, when thinking about your meta description, you should think of it as a selling tool, a place to try and entice customers to click on your link instead of your competitors. You should always try and include keywords in the meta description as Google will bold them in the SERP if they match the search query, making you stand out more. Like the meta title, there is a limit on characters for the meta description, you have 150 – 160 characters available to create the most compelling ad copy possible.
In conclusion, there’s no template for writing meta tags, they just need to be specific and unique to the page they’re being paired with. If you need any help with your meta tags, Talk to Media can help, just give us a call on 01302 55 4994.