How to check your own speed
You can check the speed of your website simply by using services like Google PageSpeed Insights, Pingdom or Gmetrix. Google PageSpeed Insights provides you with a website speed score out of 100 for both mobile and desktop, thats right, your mobile site speed may be different to your desktop site speed if you have a responsive site. Responsive sites are highly recommended these days as the majority of web users view websites on either their mobile or tablet, so it is essential that your mobile site is up to speed! It also gives you a list of rules that you have passed and suggests things that need fixing to improve the speed of your site.
How to improve your site
This really is specific to your own website. Different suggestions will be made depending on the site and its content. There are many improvements that will involve technical know-how and you may have to outsource to be able to fix these, however the very basic of changes can make the biggest difference, so it’s just a matter of figuring out what is cost and time-effective for your business in relation to what needs fixing to improve user experience on your website. Something as little as reducing the amount of images on your site, decreasing their file size by compressing them, or splitting information across more pages can reduce load time. Although some of these may come at a cost, even if you are able to do them in-house, for example reducing the amount of images could decrease the user experience and compressing them to reduce their file size can reduce the quality of the image (which doesn’t always look great). You need to consider achieving a balance that you are happy with, as well as what you think is best for your customers.
The professional touch
If you’re worried about the more technical side of things or need help improving the speed of your website, even with the basic improvements, then get in touch with us and we will be happy to share our professional advice. We are able to do the speed tests for you (if needed) and complete any actions required to improve the speed of both your mobile and desktop sites. We can even upgrade your mobile site to feature Accelerated Mobile Pages (AMP), which are incredibly fast mobile pages that appear to load almost instantly by loading the layout of your web pages without having to wait for any resources, which would normally affect your load-time.
Take a look at our Web Design page. See how we can increase your conversions and heighten your user’s experience.