using live video on social media

Using Live Video on Social Media

Video is huge on social media, generating 135% greater organic reach than photo posts. However, latest figures have revealed that people spend 3x longer watching live video compared to a video that’s pre-recorded.  Going LIVE is a great way to connect with your followers in real time and show them what you’re up to as it’s happening.

In this blog post, we’ll explain how you can go live on your company pages using the big three contenders –  Facebook, Instagram and Twitter.



With Facebook Live you can share live videos with your followers which will appear in their news feed and on your profile. Once you’re live, followers will get a notification to inform them of your broadcast and give people the option to watch it. Comments can be made on your live video along with reactions and once the live broadcast has ended it will save in your videos.

To make a live video on your business page from mobile, click to publish a post and live video will be an option.



You can share a live video on Instagram to connect with your followers in real time. However, unlike Facebook once a live video has ended, it’s no longer visible.

To go live, tap the camera icon on the top left of your home screen and swipe to LIVE. Instagram will also notify some followers to tell them that you are now broadcasting and people can also comment on your video. However, this is a feature you can disable. The number of viewers will appear in the top right of the screen.



You can create live video directly on Twitter via an app called Periscope. To go live, compose a Tweet, then tap “LIVE”. When you’re ready, press “Go Live” to start broadcasting.

Once you’re live, anyone on Twitter and Periscope can see your live video and send comments and hearts by tapping the screen.

Your live videos will automatically be posted as a Tweet each time you go live and will also be visible on Periscope. (Your Twitter account is used to log in to Periscope).


If you have any questions about going LIVE, give our friendly team a call on 01302 613 000.

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