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Social Media Matters

Early this summer Instagram announced that they had now reached 500 million users with over 300 million using the app every day. And, they’re not the only platform that’s growing. Facebook is the largest social media network with 1.65 billion monthly active users, Twitter has 310 million, LinkedIn 433 million… and the list goes on.

It’s clear to see if your brand isn’t on social media, you’re simply missing out.

But what platform is best for your business?

Many people panic, and think that they need to be on every app out there – but this isn’t the case. It’s important to know what type of audience you want to target, and with internet users having an average of 5.54 social media accounts it’s likely you’ll be able to find them.

At Talk to Media, we recommend using 2-3 different social media platforms and posting relevant content on them daily. B2C companies should make the most of Facebook & Twitter whereas B2B should utilise LinkedIn. Instagram is also a fantastic app for consumers and businesses alike as users engage with brands regularly – it has the highest per follower engagement rate of any of the social networks and users are also 2.5 x more likely to click an ad – great for marketers!

Social Media is proven to help drive more sales, promote business and is a great medium for customer interaction. People now have the ability to immediately tell you what they like about your product/service, ask questions and leave reviews.

But this is an area you need to tread carefully. It’s amazing to hear positive reviews about your company, but not every comment is going to be a good one. If you do ever receive anything negative, it’s important to reply, and as soon as possible. Research has found that customers expect a response within the hour, especially when it comes to complaints. So, have a strategy planned on how you will deal with them.

If you would like help with your brands social media, get in touch today to find out more about our management services.

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