Why Social Media advertising is for you
As Social Media is taking the world by storm, companies are realising the need and benefit to have a presence on the vast selection of social platforms for brand recognition.
As the platforms continue to develop, Facebook, Twitter, Instagram and LinkedIn are leading the way in Social Media marketing, to help businesses tap into their audiences in order to sell products and services.
Online advertising is a natural choice for modern businesses. Paid search is a great online advertising medium for driving visitors to your website, based on user search enquiries.
Social Media advertising helps businesses find potential customers by using their shared information to identify demographics and interests. Rather than reactively targeting users who search a certain term, Social Media advertising proactively targets relevant users before they even begin their search.
Social networks are a great option for organisations because of the advanced targeting options, reliable conversion tracking, and popularity on mobile devices.
Another great virtue of advertising on Social Media is instant feedback. You can measure the effectiveness of a sponsored post in minutes, and follow it up with advanced analytics reports.
To find out more about Social Media advertising, get in touch with our Doncaster based marketing agency today.
Types of Social Media Advertising:
Facebook is the most used social network across every generation. It has more than 2 billion monthly active users and more than 1.32 billion of those visit the social platform every day, connecting with friends, family, brands and also subjects that matter to them.
When you run a Facebook advert, you can tap into this enormous audience and choose the type of people you want to see it, targeting by location, age, interests and more. Advertising to your target market makes your campaign more relevant, therefore delivering more effective results. Contact Talk to Media today about Facebook management.
Drive Online Sales
Increase Local Sales
Raise Brand Awareness
Whether you sell in person, online or through an app, you can grow your presence with social media
More than 2 billion people use Facebook to connect with friends, family and subjects that matter to them
Marketing on Facebook helps your business build lasting relationships with new and existing customers
Facebook is one of the more advanced Social Media advertising platforms, with an array of targeting options. There are numerous advert types that every marketing campaign can fall under depending on your objectives. They include:
- Post Engagement
- Page Likes
- Clicks to Website
- Video Views
- App Installs
- App Engagement
- Offer Claims
- Event Response
With Facebook, you can target audiences based on location, language, age and other common demographics. For many people, Facebook is far more valuable when it comes to targeting people by interests and behaviours and there is a large inventory to choose from.
Twitter is where hundreds of millions of people go to discover what’s happening in the world right now, in real time. Twitter adverts are designed to help you connect with their audience, and can help you achieve results that drive action and add value to your business. Campaigns can be tailored to your goals, from raising brand awareness to driving traffic to your website. Contact us today to discuss Twitter management.
Build an Audience
Accelerate your relevant follower growth
Traffic and Sales
Bring traffic from Twitter to your website
Promote your content to a bigger, more targeted audience
There are various advert campaign types on Twitter to help you reach your goals, whether that be to promote your brand, promote your video or drive conversions. These include:
- Website Clicks or Conversions
- Tweet Engagements
- Promoted Video Views
These campaigns are done through either promoted tweets, videos or by promoting your account to attract more followers. Twitter allows you to target your ads to specific groups of people and like most platforms, you are able to target based on location, gender, languages, interests and device.
Instagram has over 700 million monthly active users and has become one of the world’s largest advertising platforms, available for all businesses.
Managed through Facebook, Instagram ads operate in the same way with multiple advertising solutions to drive real results, from a ‘click to website’ campaign to ‘raising local awareness’. The same advanced targeting options are also available, meaning you can choose who sees your ads through factors such as age, location, interests, behaviours and more.
Get in touch today to discuss Instagram management.
How Talk to Media can help…
Our experienced Social Media and Digital teams work together to create a proposed Social Media advertising campaign for all clients. This will look at the campaign objectives, the best platforms for your company and budget.