Record breaking year for sports brand putting South Yorkshire on the global map

A local sports brand is celebrating its best year to date having only come to the UK three  years ago.

XBlades, originally established in Australia in 1989 specialises in manufacturing and selling sports apparel and equipment and already works with some of the biggest names in Rugby including Jonny May, Richard Hibbard, Gavin Henson and even HRH Prince Harry has tried some boots on for size!

The international sports brand, based in Doncaster which is headed up by a team of rugby professionals including retired England International and World Cup Winner Jason Robinson OBE has doubled turnover every year without fail since bringing the sports brand to the UK in 2012.

XBlades has seen significant growth, from a £100,000 turnover to its current 2015 yearend target of £2.5million. By 2020 the company  hopes to be operating with a £10million turnover and if targets continue to be reached, forecasts predict the company will exceed this.

2015 has proven to be the best year to date for the XBlades team having just successfully launched a six figure kit deal with Rugby Union giants Gloucester Rugby – designing and manufacturing the clubs home, away and European kits.

The partnership which is set to span a six year period has also seen the creation of a megastore in the Gloucester Quays and revamped online store – making it easier for fans to purchase Gloucester Rugby replica shirts and other merchandise, while a secondary ticket and merchandise outlet will open shortly.

Early figures for Gloucester Rugby show that in month one, XBlades  trebled the previous four years turnover and this month’s figures already show this figure has been trebled.

Following on from the Gloucester contract, the XBlades team has created a partnership with international brand Superdry to produce a rugby fashion range which is already exceeding expectations.

XBlades has also created partnerships with other big sports clubs including Castleford Tigers, Leeds Rhinos and Cronulla Sharks with more exciting news to follow later in the year.

Shane Miller, managing director of XBlades, former Doncaster Rugby Club owner and one part of a trio of directors including Tony Miller – renowned rugby professional and award winning coach said:  “Although XBlades was established over 25 years ago in Australia, we only launched in the UK just over three years ago and, at that point in time, we could never have imagined the success we would be celebrating today!

“Landing the Gloucester contract is amazing as we can now add Gloucester Rugby to our impressive list of partner clubs, which includes Cronulla Sharks, Parramatta Eels and Featherstone Rovers.

“It’s a very exciting time for XBlades as we take on the longer established brands over here in the UK and teaming up with Superdry who are leaders in fashion linked with our expertise in performance apparel creates dream partnership!”

For more information about XBlades and their  visit their online shop: or call 01302 260270.

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