KAT Communications WebsiteDigital
Knowledge About Telecoms (KAT Communications) required a new cost-effective website to more successfully convey their services to both new and existing customers. They also needed a more manageable website that would enable them to keep customers up-to-date with company news and the status of their broadband, mobile, calls and hosting services.
We sourced an appropriate template that was built for WordPress (a user-friendly website management platform) and used it as the starting point for the new website. In order to help customers get to grips with the very wide range of services offered by KAT Comms, we developed an interactive office environment for the homepage, allowing users to click on hotspots and link through to service pages from there. The site also includes a series of new adspots and calls-to-action to drive conversions, as well as an easily-maintained news section to keep the site regularly up-to-date.
KAT Comms now enjoy a modern professional website that’s easy to manage and update. With Google Analytics, they are able to analyse the popularity of pages on the site over time and make updates where necessary to improve their conversion rates and ultimately improve the chances of winning new business. Their new site also gives them the confidence to direct new customers to it to learn about their services and to find out if they’d be eligible for various offers and initiatives.