Indika PR

PR

Brief

Indika was the brain child of Doncaster based Orthopaedic surgeon Dr Kumar, who wanted Talk To Media to help raise the profile of his Bollywood stage show with a creative mission to inspire audiences through Indian dance forms whilst educating them in the 5000 year history of the country in an eclectic array of music and drama.

The colourful show brought together a vibrant, foot tapping, high energy Indian spectacle. It featured finalists from India’s Dancing Superstar and India’s Got Talent – the best the country has to offer delivered the fusion of Indian dance and western theatre to the highest standard.

Solution

Through a three month PR and advertising campaign, we helped Dr Kumar and his team spread the word about the exciting show, helping to sell tickets.

Outcome

We gained £77,178 worth of PR coverage during that time, getting the show and its beautiful Indian imagery in front of potential theatre goers and filling the CAST stalls for its stretch on stage.

Indika media coverage was covered in local and regional press, online publications, TV and Radio.

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