iHUS Access Brand Development

Branding / Print

Brief

iHUS design and construct bespoke living spaces for older people and people with disabilities. They approached us to develop their branding with a full visual identity, website and marketing strategy that would appeal to their audience.

Solution

We built up the visual identity and marketing literature to evoke a sense of simplicity. Their website was designed with an easy form of navigation, prominent calls to action and integrated enquiry forms. We pushed traffic towards the website with pay-per-click advertising and an email marketing campaign.

Outcome

The website had over 1498 unique visitors for each of the first 3 months, and during the first week of the digital campaign iHUS received over 20 new enquiries about their services.

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