HBP Group is a collection of award-winning providers of business IT and software solutions. After they initially came to us for support with brand design and marketing, we were asked to produce a new website for one of the four sister companies, HBP Systems, to better promote their services and more aggressively drive conversions. The new site would also be a outlet for HBP technical staff to make more detailed information about new products and services available to new and existing customers.
The new WordPress website features a core structure of service pages designed to drive enquiries and a ‘knowledge bank’ area was developed to enable HBP staff to make masses of additional product information available to customers at the click of a button: much like an e-commerce system, users can search through content using categories and filtering options. Aesthetically the site follows the new design style we had previously established for HBP Systems and includes exciting new content that gives customers more of an insight to their business environment.
HBP Systems now use the website on a daily basis to update content and keep customers abreast of the latest industry developments and product services. The site follows the fresh new design style to provoke renewed interest among their customers and to back up their values of being passionate, trustworthy and forward-thinking.
Visit the new website here: www.hbpsystems.co.uk