Gloucester Rugby Shop Email Campaign

Digital / Marketing



Gloucester Rugby Shop, is the official shop for the Premiership Rugby Union giants. They boast two stores, one at the Kingsholm Stadium where the club play their home games and one in the Gloucester Quays Retail Centre.

We were originally briefed to create an ecommerce website for them to sell all home, away and European kits alongside club merchandise, once this was complete they wanted to drive extra traffic and ultimately sales to it.


Gloucester Rugby Shop had already started to create a database of customers when the two shops opened in summer 2015 and were adding to this all the time.

We designed a new email template for the retailer and prepared a schedule comprising of 12 e-newsletters to be sent to the growing database weekly informing them of all latest offers, competitions and exclusive fan news.


The results for the three-month campaign were pretty impressive and generated more than £6,000 worth of online sales.

Each e-newsletter received an average of 475 opens and 90 clicks through to the website which equated to a 21% open rate and 21% click through rate!

Gloucester_Emails_TTM_Portfolio_Piece_v02, gloucester rugby shop