Fitness Flex Digital Advertising Campaign

 

Brief

As part of the BPL Fitness Flex January fitness campaign, we were tasked with driving targeted enquiries to the Fitness Flex website. This campaign was to help with increasing gym memberships at the 11 Fitness Flex venues across Yorkshire and the Midlands.

Solution

We embarked on a digital campaign comprising of email marketing, Facebook advertising and Google Ads PPC to drive targeted enquiries to the Fitness Flex Website.

Outcome

Over the four week campaign, the Fitness Flex adverts were seen on 942,000 occasions which resulted in 3997 targted enquiries to the Fitness Flex website. The digital campaign helped to increase the number of new members over this period by 3782 – exceeding the target.

Fitness-Flex_Example_Artwork_TTM_Portfolio2, digital advertising