Doncaster Children's Services Trust

PR / Social Media

Brief

The Doncaster Children’s Services Trust is a new and independent organisation set up to deliver social care and support services to children, young people and families in Doncaster.

They were set up as an innovative way to provide these services following an agreement with national government and the local authority and are the first of our kind in the country.

We were brought on board as The Trust external marketing and communications team while The Trust appointed key people and created a communications team.

Solution

We were brought on board in the very early days of The Trust and were given briefs for an official launch event, PR support on a local, regional and national basis, to give senior management media training, conducting focus groups, official photography and to launch their social media platforms.

Outcome

We have project managed a number of key events for The Trust including the official launch of the organisation and the towns first official foster carer event – both which welcomed a number of high profile VIP’s.

PR coverage for both events (pre and post) spread far and wide and firmly cemented us as The Trust’s external marketing team.

Subsequently more marketing and event briefs followed and adhoc design work.

Social Media set up and training was the most recent brief seeing the Trust becoming established on Facebook, Twitter and LinkedIn. The Trust has since set up Google+ and a You Tube channel following our in-depth training.

 

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