Direct Kitchens

AdWords / Social Media

Brief

We have worked with Direct Kitchens for five years and have become their external marketing department.

Two key areas the company wanted to invest more in was Social Media and Google AdWords – firmly embracing the digital age.

Solution

We launched a Facebook, Twitter and Google+ page for Direct Kitchens and populated each platform with three engaging posts a day scheduled for specific times throughout the day to hit key target markets.

In order to drive traffic to the Direct Kitchens website, they also opted for a Google AdWords campaign. We selected keywords linked to the product offering and specific offers. The campaign is managed daily and updated depending on what search terms are popular at that specific time.

Outcome

Social Media has engaged with 327,664 people since we launched the accounts and has had a positive impact on sales. Through Facebook alone, Direct Kitchens has had three large scale kitchen sales.

 

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