CFS Brand IdentityBranding
CFS wanted to update their brand identity to increase their appeal as a provider of offshore company formations. The logo design had to allude to the idea of a global/far-reaching/multifaceted service and would require a new corporate colour palette that would improve their position among competitor companies.
We developed a series of initial concepts as a result of extensive research, sketching and mind-mapping and refined one concept using feedback from the client. The final logo was developed to be flexible – it can be reduced to simply the global icon as a graphic signature or extended to include the full company name.
For CFS Formations, the new look and feel of the brand evokes a sense of professionalism and credibility with the promise of a dependable service with worldwide appeal. Their simplified styling brings added transparency to their business services and makes them more accessible to a wider audience online.