BPL Swim Safe

Marketing / PR

Brief

We work alongside our client BPL to educate youngsters in the Barnsley and Bassetlaw regions of the dangers of water in and around the summer holidays every year.

Solution

Targeting pupils in years 1 – 3 of primary schools, we launch a drawing competition in conjunction with the BPL mascot – Derek the Dolphin.
We task the budding artists with drawing the most colourful and creative renditions of Derek using a pre-made template along with a catching slogan: Swimming is important because…..
Each school that enters gets a finalist and the finalists are all sent to the local paper to choose an overall winner.
Over the past four years, we have had on average a total of 25 schools taking part with 2015’s take up the best to date with 35 schools taking part.

Outcome

We create stunning collateral from the winning drawings from both Barnsley and Bassetlaw including posters, badges, free swim vouchers and certificates for the finalists. Derek and a BPL swim ambassador also visits each school for a Swim Safe assembly to talk with all students about swim safety.
We also draft and issue a press release to each Bassetlaw and Barnsley press to raise the profile of the Swim Safe campaign and the success it is having year on year.

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BPL-swimSafe-cards

 

 

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