BPL Free Swim

Marketing / Print

Brief

Barnsley Premier Leisure asked us to manage a campaign to encourage people local to their Bassetlaw centres to take part in their ‘Free Swim’ initiative.

Solution

We produced a bold upbeat design to appeal to children and families and inform them of the ‘free swim’ offer and the related ‘recommend a friend’ scheme. The campaign consisted of a wide range of print materials, web banners and social media. We also negotiated with local press to secure free advertising space for a 6-week period.

Outcome

Over 100 free swim vouchers were redeemed in the first week alone and the abundance of new faces in the leisure centres contributed heavily to BPL’s data capture for future marketing endeavours.

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