BPL Fitness Flex Website

Digital

Brief

We were tasked with creating a brand new Fitness Flex website by BPL – a Yorkshire based leisure operator and to drive traffic to it – therefore enticing new fitness fanatics to join the organisations range of gym facilities across Doncaster, Barnsley, Pontefract and Bassetlaw.

Solution

We created a visually engaging and educational website to house 11 BPL fitness venues with individual gym information, offers, membership options, FAQs, social media live feeds and blog and news pages.
To drive traffic to the website, we used a marketing mix of: Google AdWords, email marketing and Facebook advertising.

Outcome

The June 2015 digital campaign secured 1599 new members which is a massive 29% increase on the previous year!

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