Alhambra Student Night

Marketing / Print

Brief

Alhambra Shopping Centre wanted to set up an event especially for students with special discounts on offer throughout the shops. Live music, competitions and giveaways were also to be part of the event and Talktomedia were brought in to put the plan into action as well as producing the visual creative.

Solution

After working on three draft concepts, we settled on the most impactful option and applied the creative across a range of formats including large-scale print, promotional products and an oversized photo frame. The event was supported by social media and students were able to register online for the event (which allowed the Centre to measure interest in the event before the big night arrived).

Outcome

The number of online registrations prior to the event was impressive given it was the first event of its kind at the Alhambra, and hundreds of students turned out on the night. It has now been made a regular feature of the Centre’s event calendar and we look forward to building on our experience next year.

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