Alhambra Fashion Week

Marketing / Print

Brief

In order to boost their footfall, Alhambra Shopping Centre asked us to put together a week-long campaign to include giveaways and competitions as well as an all-out fashion show to spark interest among shoppers and get them more involved.

Solution

We designed a series of print materials, to include posters, flyers and to accompany a press release alongside digital artwork for their website and social media channels. It was all circulated in the weeks leading up to the event with the hope of reaching a wide audience early on.

Outcome

The week was a great success seeing a significant increase in shoppers throughout the centre. Hundreds of shoppers took the time to enter the competitions that ran, and the much-anticipated fashion show with Barnsley College students was a fantastic spectacle.

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