One year at Talk to Media!
My first year at Talk to Media has flown by, and in that time I have learnt so much about the world of marketing and how it can positively impact a business.
As a PR and Social Media Executive, I get to work with a wide variety of clients, from a local shopping centre to a car dealership, managing social media accounts, advertising and PR. No two days are ever the same, which is what I love most about my job!
I joined Talk to Media with a degree in Journalism and with previous experience in social media marketing, therefore I knew the basics around content creation and writing for a particular audience, scheduling posts and analysing metrics. However, like many other digital services, social media is an area that is constantly changing. New platforms are introduced and existing ones are updated regularly, so I am always learning and keeping up with new features that can help our clients.
I have also learnt how to put together successful social media advertising campaigns, using Facebook business manager to create promotions, determine a targeted audience and analyse results. I’m excited to continue to develop my experience of using social media ads as more technical advances are rolled out.
My Journalism degree had given me tons of experience writing news articles and features, however, I had never really been on the other side and written a press release before, so PR was something I was eager to get involved in. Stacey, our Communications Manager taught me how to write an effective press release that would stand out and get noticed by journalists and I also expanded on this when I went on a ‘Writing for newspapers’ course in Manchester. I learnt more about the pyramid technique and how to structure a news release, determining the most interesting angle and making sure that the first 3 sentences hook the reader.
Stacey also taught me how to put clipping reports together, and over the year it’s been amazing to see my work in the press, gaining clients valuable media coverage worth thousands.
Over the last 12 months I have been able to work on some really exciting campaigns and I can’t wait to see what new opportunities come our way as the world of social media evolves.
If you’d like to find out more about PR and Social Media Management at Talk to Media, please get in touch today! Call our friendly team on 01302 61 3000.