Mobile friendly websites and why you might be missing out
You could be missing out on more than half of your potential customers if your website is not responsive. Mobile friendly websites are the key to success.
The majority of people in the UK now own a smartphone and, according to Ofcom, about half of them use it as their primary means of browsing online, but is your website designed to be ‘mobile friendly’?
What does it mean to be ‘mobile friendly’?
Mobile friendly websites will display differently when viewed on portable devices (such as tablets and mobiles) because they have been optimised for these devices by the developers who built them. There are two types of mobile friendly sites: responsive sites and mobile sites. A mobile site is built purely for mobile devices and usually isn’t made available for desktop viewing. Responsive sites, which are the more popular form of mobile friendly sites, adjust their own layout and content automatically, based on the size of the screen they’re being displayed on.
Why mobile friendly websites?
By having a mobile friendly website you will ensure that your customers have a pleasant experience whilst browsing your site due to all of the elements being displayed at a reasonable size and functioning as they should. It will also make it easier to push your call to actions and display important information up-front for users, as well as making it easier to navigate as a whole.
How much extra work does it involve?
It depends on the amount of forward-thinking put in by the designers and developers building the site. If a designer knows a website is going to be responsive, they’ll design it in such a way that elements can easily ’collapse’ into a more condensed format for mobile screens, requiring the minimal amount of additional work from the developer.
How can we help?
At Talk To Media we design, build and optimise websites to work across all devices and screen sizes. If you are interested in improving your site or are unsure if your website is mobile friendly, get in touch with us today to discuss any queries you may have.