How to be sure your website ticks the boxes
3 examples of technical features
There are many elements and factors that make up your website, some you will be aware of, but do you know them all?
Responsiveness is a huge one nowadays due to the majority of web users browsing on either their tablet or mobile, compared to using a desktop. If your website isn’t responsive your customers are more than likely having a frustrating experience whilst browsing your site, which leads to loss of conversions and an increase in bounce rates, two things that you don’t want to have to read on your web report. Speed is also a massive contribution to loss of conversions and an increase in bounce rates, because if your website doesn’t load within 2 seconds or less then your customer is most likely going to leave your site and find a faster competitor. All this culminates in Google’s Mobile First Index which you can read about here.
Do you have SEO on your site? SEO helps search engines to find your site and rank it within your customers’ search results. So, how well are you matching up to your competitors? Are they ranked higher than you? If they are, then there is a strong chance that they are keeping their SEO up-to-date and are being found a lot more often than your site. This is linked closely to search engine robots. These robots crawl your website searching for content, page structure and h-tags. They then help your site to be found when people’s searches are relevant to the content on your website.
Secure Sockets Layer (SSL) security is another feature you should be aware of as a website owner. An SSL Certificate is something you can purchase annually via your hosting company. It’s a type of security technology that’s used for providing a more secure experience for visitors to your site (predominantly sites that require a login). Without it, your site will actually be penalised by Google – it’ll display a ‘not secure’ message to visitors which could very likely send people away for good.
Get a full report of your existing website
Without being a developer, we understand it’s difficult to fully grasp the wide range of technical requirements needed to ensure your website ‘ticks all the boxes’. That’s why we’ve collected everything you need to know into one easy-to-read report that’s completely free. Request yours now and we’ll email you with a personalised report within 48 hours. It even comes with ratings from our social media and design managers to let you see how else you could be improving your web presence.