How acting fast could help you benefit from Google’s new mobile-first index

As tablets and smartphones overtake desktop computers as the most popular method of browsing the internet, Google is making one significant change which business owners need to be aware of. In order to understand why the changes are necessary, and what your role as a business owner involves, it’s worth getting some background first…

Before smartphones…

Until recently, most websites had initially been built to work best on the popular devices at the time – desktop screen sizes – i.e. laptops and desktop PCs or MACs. When smartphones suddenly enabled people to visit websites on their phone a new problem was created for web developers: how to make existing websites compatible with small portrait-oriented screens.

Mobile-friendly websites…

Two solutions emerged which are now widely adopted across many sites: you can build an entirely separate site specifically for mobile users or you can modify the way your existing site is built to make it ‘responsive’ to any screen size (basically ‘upgrading’ the code to make it mobile-friendly). What’s important to understand is that both options usually involve making a conscious effort to reduce the amount of information on the mobile-site, to help users get around them easier and faster. And it’s this reduction in content that Google is now reacting to.

What Google is changing, and why…

Currently, when users make a search on Google, the results shown are based on the relevance of the information on the full desktop version of websites. However, as explained In this article from Google, most people today are browsing the web on a mobile device (and are therefore viewing the slimmed-down mobile versions of websites). So in order for Google to continue to provide accurate information to users, they’ve announced that soon they’ll base search results on the content of the mobile version of websites instead, hence the new ‘mobile-first index’.

What this means for business owners…

In a nutshell, Google will soon favour mobile sites above all others. But rather than seeing this as a bad thing, it could be your opportunity to actually boost your Google ranking. If you act quickly to ensure your website is the best it can be on mobile devices, you could enjoy higher Google rankings than any of your competitors who are slower to react to the changes.

How Talk To Media can help…

Talk To Media has been helping businesses improve their Google ranking for over a decade. We build mobile-friendly websites with extensive built-in SEO to ensure your site has the best possible foundation from which to build your online presence. Get in touch to discuss how we can help your business capitalise on the latest changes by Google

ben hamilton

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