Google Adwords – More than meets the eye
When I joined Talk to Media five months ago, I had heard of Google – it is the worlds most used website after all but I didn’t know anything about AdWords or becoming a Google partner.
Now I am working with the digital team on creating successful AdWords campaigns for clients to drive traffic to their websites.
Google AdWords can be a mine field if you don’t know what you are doing. Do you know what extensions, geographic targeting, enhanced bids or match types are?
No? This is where companies keep going wrong; they go through the basic campaign management, write a half job advert, add four or five keywords and expect the campaign to work… No!!
For a campaign to work well you need to explore every option in the campaign management, spend time creating multiple well written adverts and use all the tools that Google has to offer to compile a list of relevant and attractive keywords.
Once you’ve bottomed all of this you need to start the most important step that there is – monitoring. Check all the keywords are performing well, if one of them isn’t, pause it, make sure the adverts are reaching the maximum amount of people they can, check when the people are seeing your adverts and optimise them for that time.
This may all seem like a lot of work, and it is, but the results outweigh the work tenfold, however if you’re not sure how to manage your Google Adwords or just simply don’t have the time – Then let the professionals help, call us to discuss any requirements today!
Until next time…