Feature: XBlades taking the world of Rugby by storm
Since launching in the UK three years ago, XBlades has had an immediate impact – quickly becoming an established household name, manufacturing and selling sports apparel and equipment.
Such apparel is already championed by big names such as Richard Hibbard, Gavin Henson, Dylan Hartley, Ryan Hall, Josh Charnley and Daryl Clark, to name but a few all – all regularly donning the kit.
Established in Australia in 1989 by Bill Spyros, XBlades is best known primarily for its football boots, with the brand having developed the very first bladed outsole. the early days also saw the sponsoring of England and Manchester United star David Beckham.
All of the major football boot brands have tried to copy this patented sole design but have still been unable to achieve the same level of performance and protection. This is a testament to XBlades’ technology.
Since then XBlades has prided itself on its innovative technology and design, making it a market leader for bladed sole football boots and a substantial competitor for major international brands.
The past decade has witnessed the evolution of XBlades from a small Australian brand with a revolutionary product, designed primarily for injury protection, comfort and playing longevity, to a high performance all Australian football boot company, with its new and revolutionary Bionic football boot, that is worn by many world class rugby league, rugby union, AFL and football players.
XBlades is now much more than a football boot company. It has taken this revolutionary vision and technological perspective to develop other core product categories, including performance and after match sports apparel, running shoes and other sports equipment.
The quality of the product range is evident in XBlades’ partnerships as the football boot, kit and/or ball suppliers to the; Parramatta Eels, Cronulla Sharks, Gold Coast Titans, Newcastle Knights, North Queensland Cowboys, St George Illawarra, Manly Warringah Sea Eagles Castleford Tigers, Balmain Tigers, Leeds Rhinos, Gloucester Rugby, Touch Football Australia, Touch Football New Zealand, Wales Touch, UK Touch, Oztag Australia, New Zealand Tag Football.
XBlades has taken its revolutionary vision and technological perspective to develop other core product categories and now spans many countries across the world, providing sports apparel and equipment for 100+ professional sports clubs.
Meet the team…
The XBlades team of professionals Shane Miller – former Doncaster Rugby Club owner and property developer, Tony Miller – renowned rugby pro and award winning coach, and rugby legend and retired England International World Cup Winner Jason Robinson are based in Doncaster, South Yorkshire.
The team who set up XBlades in the UK has come from humble backgrounds and had the coal mines not closed, two of the three may have followed there fathers footsteps and worked down the mines.
All three have fought against the odds to make successful careers in the sports industry, be it playing, coaching or the running of professional clubs – these guys really do have the desire, drive and determination to take on the best and as they say the cream really does rise to the top!
XBlades seeing Red….and white!
Early 2015 saw the official appointment of XBlades as Gloucester Rugby’s new kit supplier from the 2015-16 season onwards.
The deal has given XBlades the opportunity to design, manufacture and supply Gloucester Rugby with all of its home, change and European playing kits as well as leisure and training apparel and will see the team play in there most technically advanced shirt to date.
The partnership has already witnessed supporters benefitting thanks to the introduction of a new Megastore in the Gloucester Quays and revamped online store which can be found at www.gloucesterrugbyshop.com, making it easier than ever to purchase Gloucester Rugby replica shirts and other merchandise, while a secondary ticket and merchandise outlet will open shortly.
Shane Miller, XBlades Managing Director explains: “Since launching just over three years ago in the UK we have seen a great response to our exciting brand and products. We pride ourselves on being innovative and delivering the best in quality to all our partners and customers.
“Landing the Gloucester Rugby contract was amazing as we can now add them to our impressive list of partner clubs.
” The Gloucester deal has allowed us showcase how we believe a Rugby Club megastore and online experience should feel and deliver the high quality apparel the players and supporters are now wearing with pride.”
The future of XBlades…
XBlades USP’s include providing the best service and quality products imaginable with a promise to deliver goods on time, along with building a renowned reputation for creating long lasting relationships and caring about its customers.
At XBlades it’s about quality and not quantity and they are building an elite brand with the help of their chosen partners and many customers.
It is these attributes that create the XBlades company ethos which will help them strive for bigger and better things over the coming years. XBlades can be found at: www.xbladessports.com or via 01302 260270.
XBlades Director Jason Robinson OBE said: We are all very excited about the future of XBlades over here in the UK. I’m lucky to still be heavily involved in Rugby as a sport, not so much on the field but being able to offer clubs and players alike some of the best clothing and equipment on the market is very exhilarating.
“To be able to compete with the longer established brands in the UK is great and this is just the start of things to come!”