Has your e-commerce site switched to HTTPS?
In today’s digitally driven world, online security is everything to customers. It helps them to trust your brand and gives them peace of mind when making purchases. For this reason, it’s baffling to find that a lot of e-commerce websites still haven’t made the move over to HTTPS.
What is HTTPS?
This is a question asked by a lot of website owners. HTTPS is a more secure version of HTTP, it uses an SSL Certificate to encrypt any online data into a random set of character strings that most people will refer to as the ‘code’. The SSL Certificate will also contain the ‘public key’ that can be used to decrypt the code and view the data that has been sent, this public key will be given to the individual who purchased the certificate and can be shared with anyone who needs access to the data.
But why do you need HTTPS?
Well, up to now there hasn’t been a major reason for e-commerce sites to switch to HTTPS, it’s always been something that can help you if you have it but won’t have any detrimental effects if you don’t. However, all that is about to change. From January 2017, Google Chrome (which is the browser that 73% of people use) will start showing an insecure warning to any sites that ask for passwords or credit card information without being on HTTPS. This is bad news for any big websites that still want to make sales but are reluctant to make the move to HTTPS, as the insecure warning could deter potential customers from completing transactions on your website.
How do I fix it?
Luckily, it’s a very easy problem to resolve. All you’d need to do is purchase an SSL Certificate for your website, which are available from all the big hosting providers from a price as low as £43.99 per year.
It can be daunting, but Talk To Media are available to advise. If you need help with hosting or SSL Certificates, give our friendly team a call on 01302 55 4933 or fill in the form below.