Brochure design in print and digital formats
Brochures have evolved
With the overwhelming popularity of digital media, the ‘company brochure’ has evolved into a multimedia marketing tool. Nothing beats the allure of a crisp new brochure or catalogue hot off the press but, to make it fully accessible for your entire customer base, it’s also important to provide a digital version.
Digital brochures and what’s possible
When it comes to putting your brochure online, you usually have two options.
- PDF download. The less costly, less engaging approach is to simply have a PDF added to your website that users can download. You might link to it from a call-to-action on your homepage or have a dedicated page built for it.
- Digital brochure. An online publication, like a digital brochure, goes several steps further than a PDF download to engage your audience and squeeze added value out of the brochure you worked so hard on. Digital brochures are viewed directly on a page of your website and can feature animation, video content and interactive elements.
Photography matters. A lot.
If your brochure or catalogue features products of any kind, we can’t stress enough how important professional photography is to the appeal of your brochure. Good photography will make the design process quicker and therefore more cost-effective, and you’ll have a bank of images you can use elsewhere in future as well. Unsure who to hire? We can arrange it for you with photographers we trust to provide a great service.
We’re here to help
If you need a brochure or catalogue design to be proud of, get in touch with us and we’ll provide you with a proposal to consider.
In the mean time, here’s how we helped Doncaster-based outdoor furniture specialists Anchor Fast produce a brochure to distribute to garden centres across the region.