Briefing a Designer; what they need to know
The clearer you are with your brief, the more likely it is that you won’t have to make amends to the design that your designer sends to you. If you are paying for an hourly rate or if any amendments you make will incur an extra charge, briefing properly can help save money and prevent those extra costs; so it is important.
First things first, you need to let them know exactly what it is that you want them to design. Is it a brochure, business card, leaflet, poster, website, logo, social media artwork…? The list goes on.
Here are a few of the basics that you should include within a brief to a designer:
What size is your brochure/poster; A4, A5, A3? If it’s a business card, do you want to stick to the standard size for a business card or do you want a square or folded one?
Is your poster/leaflet horizontal or vertical? Landscape or portrait? Again if you don’t specify, how will your designer know? If it’s a brochure or leaflet, your designer needs to know how many pages you want and/or how you want it to be folded.
Content is king. If you aren’t providing the content for your designer, where are they getting it from? Are they using the text that is on your website, if so is it all up-to-date? If you are having a new website, does your designer have all the documents/products that you want on it? Have you given them the Terms & Conditions, Privacy Policies and Cookie Policies? Check out the importance of content on your website here.
What images would you like to use? You can provide the images for your designer, they could use the images that are already on your website…or you will have to consider buying new photos from stock image websites, or taking new photos (whether you get a professional to do this for you or you do it yourself). Whichever method you choose, the images need to fit the purpose of the design work. For example, if the images are being used for print work then they need to be of high-resolution and large enough for print. This is exactly the same for any logos that are included within the design. If you want to know more about image resolutions for print check out this blog.
If you would like your designer to use certain colours then tell them. They will appreciate any extra information that you can give them in order for them to complete the design to your satisfaction. It could be the colour(s) of your logo or the colours used across your website but if you just list your favourite colours and the designer doesn’t agree, they will most likely tell you.
What you have to remember is that your designer will most likely give you their own opinion if they think something you are suggesting won’t work well – don’t take this personally, the designer has your best interests in mind and will only provide suggestions that they think will improve the design.
Finally, agree on a deadline. Deadlines are important if you want your designer to get the design done within a certain timescale. Be reasonable and your designer will most likely be reasonable with you too. Don’t give them a brief at the start of the day and expect it to be done by the end of the day, if realistically it’s a job that should take 3 days to complete. It will put the designer under too much pressure and you won’t get their best work out of them.
Now that you’ve had an insight into the ideal briefing process, try it out on your next project and get in touch with us today!