5 top tips for using hashtags

Hashtags play a valuable part in many digital marketing campaigns, having a firm place on popular social media networks including Facebook, Twitter, Instagram and Pinterest.

Although many people know what a hashtag is, not everyone understands how to use it. Our 5 top tips will explain what you should and shouldn’t do when it comes to using the hashtag!


  1. Adapt your hashtag to the relevant network

Hashtags are a fantastic way to categorise your content on social media and discover relevant content from other accounts, however it’s important to bear in mind where the hashtag is going to be used. For example, it’s recommended 5-10 hashtags are used on Instagram, to describe the image/video you have posted. Yet on Facebook, the same number of hashtags wouldn’t be quite right. On this network, hashtags are more focused to a topic of conversation.


  1. Be specific

Hashtags on social media allow you to connect and engage with other brands and users. Using specific hashtags means you will be more discoverable to a targeted audience, resulting in better engagement. Research relevant and popular hashtags for your topic, and use area specific hashtags to be found in your location.


  1. Create a hashtag for your campaign

Creating a brand hashtag for a specific campaign is a great way to raise awareness of the campaign, drive engagement and monitor who is using the hashtag. This works especially well for contests on social media and for user-generated content. Asking followers to use the branded hashtag to submit their competition entry, gives you an easy way to organise follower’s posts and choose the winner by those who have correctly used the hashtag.


  1. Don’t hashtag everything

Not every word in your post needs a hashtag! Hashtags are intended to make your content more discoverable, but this isn’t to say that the more hashtags you use, the more people will see your post and engage with it. Remember, you only want to use specific hashtags that are relevant to the conversation. If your hashtag doesn’t add any substance to your post, it’s not worth using.


  1. Make your hashtags easy to understand

The general rule for hashtags is to keep them short and sweet. Your hashtag needs to be easily readable, so don’t make it too long and complicated – especially when creating your own branded hashtag. Keep in mind that the purpose of hashtags is to make conversations easier to find and engage with, so don’t limit your audience by using an undiscoverable hashtag.


If you would like to know more about using hashtags on social media, or if you’re looking for some social media training, you can contact our Doncaster agency here.


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