social media, 5 ideas, content ideas

5 Social Media Content Ideas That Work

Suffering from writer’s block when it comes to the content you post on your social media channels? Don’t worry, you’re not the only one! It can be hard to continually come up with something fresh and know exactly what your audience will want to see.  

Our top 5 content ideas will lend a hand and give you some inspiration for your 2017 social media strategy:

1. Share customer images/case studies

Sharing customer images/case studies is a great way to showcase your service from a relatable point of view and show your followers what your company can do. Before a customer commits to buy, they like to know if it’s going to be worth it, and if they can see someone else happy with the product, they’re more likely to engage with the post and make an investment.

For example, if you are a home improvement company, followers will want to see your past projects before they decide whether to purchase from you and social media is a fantastic platform to be able to do this.

2. Go behind the scenes

Similarly to seeing customer images, followers also like to know what your company has been up to. The next time you’re at your desk wondering what to post, see what you can use around you that might be of interest to your followers. It might be a colleague’s birthday, or you may have photos to share from a past event.

3. Run a competition

A fantastic way to increase reach and engagement on your social media channels is to run a competition. Competitions are a great way to give something back to your followers and get people excited about your brand. This may take a little more planning as you’ll need to think about things like the prize, a start and end date, how many winners there will be and what you want to achieve from it, but it will be worth it in the end!

4. Share a blog post

If you have recently written a blog post, be sure to share it on social media! This will encourage more clicks to your website and increase the readership. A blog also gives you access to a wealth of content that you can take snippets from to use in separate posts.

5. Ask questions

Asking relevant questions in your posts is a great way to encourage customer interaction and shows you have an interest into who your audience is.

However, be careful to keep your questions on topic and don’t just ask something for the sake of it.

For example, if you are a motoring company you could ask things like ‘what was your first car?’ and ‘how many cars have you owned since you passed your driving test?’ – don’t ask generic things like ‘what are you up to this weekend?’.


Here you have just a few of our ideas for successful content on social media. However, if you struggle to post consistently, it may be a good idea to outsource it!

At Talk To Media, we can manage your social media channels and take care of everything from creating imaginative posts to monitoring your page and building customer relationships.

To find out more, please give us a call today on 01302 613 000


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