How relevant are you?
Written by Paul Gregory Tuesday, 21 June 2011 09:24
Google Adwords are a great way to get your message in front of your target audience as a potential customers type in keywords that match your product or service
Google Adwords gives you greater control of your advertising as it allows you to alter your budget and geographical location so you get the best results for your business.
There are lots of other functions within Google Adwords that can make your campaign more successful, but the one thing that will make the difference between someone clicking on your advert or your competitors advert is persuasive copy.
Everything else plays second, it's important to look at Google Adwords as the person buying the product or service and how relevant your copy text is to the search term as well as the website or landing page you're sending them to.
How frustrating is it for you when you are looking for something on Google and the web page the advert send you through to has no relevance to the search term you typed in.
RELAVANCE is key to achieving success through all Google applications, and Google also reward advertisers as well as websites for relevance by lowering your cost per click over time and websites gaining hire ranking position on pages.
Check out this link for more hints and tips on Google Adwords relevance
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