D&AD Professional Awards 2011 are coming....
Tuesday, 21 June 2011 09:19
Just wanted to post one of my personal favourite nominations for this years awards; The BMW M3 Coupe Campaign!
This campaign caught my eye straight away, I love it. BMW have created a very smart and brilliant advertising idea for the new M3 Coupe. Cleverly manipulating great typography and displaying it at Hamburg Airport -¬ a 50x2m light wall in the middle of the arrival hall portrays a car that exceeds limits, well they have created a billboard that exceeds limits. By designing a headline out of half letters, the super shiny floor reflects the other half, as a result, BMW doubled their media space for free - Genius!!!
They have my support to with the typography pencil all the way!!
Check out all the nominations, there's some pretty impressive stuff
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